Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
A/B testing is an integral part of data-driven optimization teams. However, not every team has the same requirements and not every method suits every organization. While marketing teams oftenREAD MORE
According to the UN, over one billion people live with a disability. Behind this figure are the individual stories of people who encounter barriers every day that often remain hidden from others. ...READ MORE
In today's data-driven world, creating personas is an indispensable tool for marketers, UX designers and conversion optimizers. But what exactly are personas and why...
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights your way, navigates you through ...READ MORE
How usability tests improve the user experience and increase the success of your website
Visitors come to your website - and leave after a few seconds. No click, no interaction, no purchase. What went wrong? Usability tests bring to light why users bounce and
Landing page optimization made easy: 10 essential tips to increase your conversion rates
The right optimization of your landing page can make all the difference in whether a visitor takes your desired action or not. A well-designed page not only helps you to achieve more conversions
Dynamic landing pages: how to increase the conversion rate in performance marketing
In this blog post, we will cover a neglected topic: dynamic landing pages. In this article, you will learn how you can use them to effectively increase your conversion rate and...
Thinking Traps Decoded: How Cognitive Biases Shape Our Lives and Online Marketing
Your everyday life is full of decisions. From choosing your clothes in the morning to planning your long-term career goals: You are constantly challenged to make decisions...
Confidence: From Gut Feelings to Data-Driven Decisions
In the fast-paced digital era, A/B testing has established itself as a crucial tool in marketing. They enable us to test website variants, advertising messages or even...
The Limbic Map - A Tool for Understanding Human Decisions
In the age of neuromarketing, the limbic map is an important key to understanding human decision-making. Developed by the renowned German psychologist and marketing expert...
Multivariate Testing: Your Guide to Optimized Online Results
The digital marketing landscape is constantly changing. To be successful, marketers need to continuously rethink and adapt their strategies. Multivariate tests are...
Customer Journey Map: Mastering the Customer Journey - A Comprehensive Guide
In a world where customer expectations are constantly rising, the customer experience is a decisive competitive advantage. Steve Jobs emphasized that companies with the customer experience...
Conversion rate in focus: optimization strategies for your online success
In the digital age, where websites, e-shops and social media dominate, conversion rate is at the heart of online marketing. Every time you browse the web, you will be directed to different...
More conversions through keyword insertion on your Google Ads landing page
Dynamic keyword insertion for Google Ads convinces the visitor to click. The dynamic keyword insertion on landing pages convinces the customer to stay. Visualize...
Effective A/B testing of Shopify themes with Varify.io®: The ultimate guide
By testing different themes, you gain valuable insights into the behavior and preferences of your users. On this basis, you can continue with targeted, more detailed optimizations after the theme tests.
The Google Optimize Sunset - and what companies should do now
Google Optimize is being discontinued. It is now clear: Google will not offer an alternative A/B testing solution for Google Analytics 4 The fears of many Google Optimize users have been confirmed...
