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Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
A/B testing is an integral part of data-driven optimization teams. However, not every team has the same requirements and not every method suits every organization. While marketing teams oftenREAD MORE
According to the UN, over one billion people live with a disability. Behind this figure are the individual stories of people who encounter barriers every day that often remain hidden from others. ...READ MORE
In today's data-driven world, creating personas is an indispensable tool for marketers, UX designers and conversion optimizers. But what exactly are personas and why...
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights your way, navigates you through ...READ MORE
Understanding and using the framing effect: A comprehensive guide
The framing effect, a widely used concept in psychology and marketing, plays a crucial role in our perception and decision-making...
Dunning-Kruger effect: when ignorance leads to overconfidence
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
Create personas that work: Really understanding users instead of guessing target groups
In today's data-driven world, creating personas is an indispensable tool for marketers, UX designers and conversion optimizers. But what exactly are personas and why...
10 red flags in A/B testing that you should avoid
A/B testing is the most powerful tool for optimizing the conversion rate and making data-based decisions. However, even small errors can distort the results and lead to incorrect conclusions. In
Why A/A tests are important for reliable testing
Have you ever heard of A/A tests? They are less well known, but very important! An A/A test is an important step before the actual A/B testing. It ensures that the tools used are valid
Primacy effect: first impressions count (with tips on how to use it)
Are you aware that the first impression you make with your product or service plays a decisive role...
Above the Fold: Optimize the First Impression of Your Website
"Above the Fold" refers to the part of a website that a user can see immediately when opening the page without having to scroll. This term originally comes from...
Understand & use heatmaps: How to analyze user behavior in a targeted and effective way
Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.
Server-side tracking with Google Tag Manager and GA4: More control over your data
The way in which data is collected on the web is changing rapidly. Data protection regulations such as the GDPR and stricter browser rules are making it more difficult to collect precise and complete tracking data. Ad blockers and
WordPress A/B testing: what you need to know
WordPress is the most widely used content management system in the world - and for good reason. It impresses with its flexibility, user-friendliness and a huge selection of plugins and customization options. But this versatility also brings
The ultimate A/B testing guide: Optimize like a pro (incl. 5-step guide)
Once upon a time, a company was faced with the following challenge: to improve its website and optimize the user experience...
A/B testing for Shopify: smart strategies for more success
A/B testing is essential for Shopify stores that want to grow and scale. However, Shopify has some special features that set it apart from other platforms - challenges, but also opportunities that you can
BigQuery and A/B testing: Maximum precision thanks to 100% of exact data
In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. The reason for this is sampling, which is used for complex or extensive data queries. For A/B tests where precision
Segmentation: Targeted customer approach leads to higher conversions
In our fast-paced, information-flooded world, the days of "one size fits all" are long gone. Consumers today are more informed, more demanding and...
Understanding and mastering conversion optimization: tips, tricks and best practices
In the digital landscape, it's not enough to just drive traffic to your website. It's about converting that traffic into tangible results...
Optimize playfully: How split testing can boost your website performance
In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...
Usability in the Spotlight: Your Personal Guide
In an age where technology plays a role in almost every aspect of our lives, the way we interact with digital products can influence our decisions, feelings and behaviors.
Why User Testing is Essential: Your Ultimate Guide
In a digital world where competition and customer expectations are constantly increasing, user testing is becoming more and more relevant. It provides insights into the behavior and preferences of...
The Art of the Value Proposition: A Guide to Creating an Irresistible Offer
In a competitive business world, the way companies communicate value to their customers can make the difference between success and failure...
website optimization a comprehensive look at better user experience and conversion rates
Have you ever wondered why some websites attract visitors effortlessly, while others hardly attract any attention? The difference often lies in targeted website optimization. An optimized website ensures
Conversion: The best strategies for your success
The conversion rate shows how many visitors to your website perform a desired action. In this article, you will learn the most important strategies for improving your conversion rate in a targeted manner - well-founded, practical and
The Diderot effect: How possessions and identity influence our consumer behavior
The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...
UX optimization: The key to increasing reach, customers and revenue
Do you know the feeling when a website just "flows"? When everything is intuitive and pleasant? The secret behind this is the "user experience", or "UX" for short. In a digital world, the...
Unique, Convincing, Profitable: How a Strong USP Can Boost Your E-Commerce Business
In an increasingly competitive business world, it is crucial to stand out from the crowd. A Unique Selling Point (USP) plays a central role in this...
